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Skift Megatrends Video: How Experiences Are Reshaping Brand Loyalty

Skift Take: In a discussion at the 2024 Skift Megatrends event, Joe Mason of Allianz Partners emphasized the importance of sending customers a clear message that caring for them is a brand’s top priority. Travel companies that focus on personalizing every consumer touchpoint will be the winners in the battle for brand loyalty. — Allianz…

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Chicago Tourism Chief to Step Down

Skift Take: Choose Chicago will need someone who will fight against the city’s negative image as hard as Lynn Osmond. — Dawit Habtemariam Read the Complete Story On Skift

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Viator Bets on Boosting Brand Awareness in Experiences Market

Skift Take: Viator is one of the most prominent players in selling tours and activities online. Still, most consumers remain unaware of its extensive offering, underscoring the opportunity for the experience economy in 2024. — Selene Brophy Read the Complete Story On Skift